MTI Film In Asia

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For the sixth consecutive year, MTI Film traveled to China to take part in the Beijing International Radio, TV and Film Exhibition (BIRTV 2017). Company representatives were at China Film Equipment’s booth demonstrating DRS™NOVA v3 and Cortex v4.  DRS™NOVA is the dominant digital restoration software in China with dozens of installations in that fast-growing market.

“We expect to continue generating strong interest from companies involved in restoration and remastering in China and throughout Asia,” says MTI Film CEO Larry Chernoff.” DRS™NOVA version 3 is a significant advance, with new and improved features for flicker, color breathing, stabilization, de-warping, and version export.”

MTI Film Presence at the BIRTV 2017 Entrance. Image credit to RIEDEL Communications

MTI Film Presence at the BIRTV 2017 Entrance. Image credit to RIEDEL Communications

CORTEX also had strong appeal for producers and post-production suppliers in Asia. Cortex v4 includes a comprehensive toolkit with IMF, AS-02 and DCP packaging, an extended edit tool and officially-certified Dolby Vision metadata editing capabilities.

BIRTV is the largest industry trade show in Asia and one of the world’s premiere showcases for new film, television and broadcast technology. Last year, the show included more than 500 exhibitors, while attendance topped 50,000. BIRTV 2017 highlighted the latest developments in media convergence, IP production, 4K and HDR, and digital post production.

After BIRTV, Chernoff traveled to Tokyo where he was warmly received by several DRS™NOVA customers. He demonstrated v3’s new features and taught a class in the software at QTec, one of Japan’s leading post-production service companies.

He also met current and future CORTEX clients including NHK, Japan’s national public broadcasting company. MTI recently helped NHK use CORTEX to convert AAF files for offline editorial use and, based on that success, the company plans to integrate additional CORTEX workstations into its workflow.

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At Photron, an MTI reseller and industry leading technology supplier, Chernoff found more enthusiasm for CORTEX v4.  Japanese users have great interest in IMFs and appreciate the speed and features CORTEX provides in managing them.

Upon returning to Los Angeles, Chernoff was thrilled to learn that Photron had facilitated the sale of several new CORTEX seats. “They’re one of our best resellers,” he said. “We’re extremely proud of the work they’ve done on MTI’s behalf.”