Trio of Top Technologies Garner HPA Engineering Excellence Awards

Control Dailies to be recognized at first annual HPA Awards

Los Angeles, CA - October 13, 2006 - Three technologies have been selected to receive the first HPA Awards for Engineering Excellence. The trio of winners was chosen after a well-attended presentation and judging session held on Saturday, October 7th, 2006 at Technicolor. The Engineering Excellence award recognizes a substantially beneficial process, product or workflow in the post-production process.

The Engineering Excellence Award winners are:

Digital Vision for DVO Technology

Digital Vision's new image processing software, Digital Vision Optics (DVO), is a line of resolution-independent software that runs on general purpose computing platforms and is based on the company's popular DVNR hardware systems. DVO are the DVNR algorithms implemented and extended in software for the DI space. They include DVO Grain , DVO Dust, DVO Aperture , and DVO Alias . DVO utilizes Nucoda project metadata and timelines and are available as an option to all Nucoda products, including Data Conform, Film Cutter and Film Master.

MTI Film for Control Dailies

Control Dailies is a PC-based telecine and audio control environment that accelerates the delivery of motion pictures dailies, facilitating faster than real-time image transfer and audio ingest, complete metadata collection, post synchronization in SD and HD resolutions, with output to various deliverables.

SONY for HDCam SR
Responding to demand for more headroom in digital recording, Sony created the HDCAM SR platform to service digital acquisition, post production, and distribution. Capable of recording RGB 4:4:4 HD and Ypb Pr 4:2:2 HD signals at 10 bit, HDCAM SR enables the industry to take advantage of the HD format. The platform records 1080/50/60 in progressive or interlace mode (up to 60P), as well as 720P/60.

The Engineering Excellence Award was created to showcase and reward inventers, manufacturers, vendors and companies for outstanding product or technology application offerings. Entries were required to enable a significant step forward for the post-production industry and were open to any individual, group or company meeting the submission guidelines.

HPA President Leon Silverman commented, "The judging sessions were inspiring and were clear illustrations of the high quality talent, understanding, and innovation that exists in post production today. Given the stringent peer-based judging and the intense and impressive competition, these first Engineering Excellence Awards are very meaningful."

Larry Chernoff, CEO of MTI Film commented, "Any time a new concept is introduced that radically alters industry practice, those responsible for its creation fret about peer acceptance. That the community, and particularly the HPA, has recognized the advancement made by Control Dailies to the facilitation of the dailies and editorial process is gratifying and validating." On Sony's kudo Rick Harding, marketing manager for Content Creation Systems at Sony Electronics noted, "The HDCAM SR format was designed specifically to meet the needs of the HPA membership and to create new opportunities for the industry. Their recognition and the fact that the format has become so widely accepted, is deeply gratifying for Sony." And Digital Vision's Hugh Heinsohn, VP Marketing, commented, "We're tremendously gratified to be recognized by the HPA for our newest work in image processing. DVO incorporates all of the mathematical tricks we've learned to provide a fast, efficient way to greatly improve the look of feature film and television content. Moving into a software-only deployment of our algorithms also opens up new worlds of future development possibilities." Summing up the experience, MTI Film VP of Engineering Dr. Kevin Manbeck concluded, "I shall value the HPA Award for Engineering Excellence for Control Dailies as a milestone event of my career and consider it sufficient reward for all the hours of work devoted to creating it."

The HPA Awards will be held on the evening of November 1st at the Skirball Cultural Center in Los Angeles and recognize the outstanding contributions of post production professionals working behind the scenes in a number of categories. Those categories include color grading, audio, visual effects compositing, and editorial for motion pictures, television, short form and spots. In addition to the Engineering Excellence Awards, an additional special award for Outstanding Contribution to Post Production will be given to Emory Cohen. Tickets for the gala event are on sale at www.hpaawards.net and complete information is available by calling the HPA Awards office at 818-840-7953.

About the HPA Awards

The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance. The HPA Awards will be presented with generous support from Gold Sponsor Autodesk; Silver Sponsors Deluxe, Grass Valley, Inc, Microsoft, Panasonic, Sony; and Bronze Sponsors da vinci and Avid.

About the Hollywood Post Alliance

Hollywood Post Alliance (HPA) represents the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

Media Contact: ignite - Christine Purse-818.508.0450 chris@ignite.bz