Panelist at latest HPA luncheon examine the future of post-production in the era of file-based workflows.
More than 200 Southern California post-production professionals gathered at the Beverly Garland Hotel recently for a panel discussion hosted by Hollywood Post Alliance’s Sales Career Resource Group (SCRG). The session carried the provocative title of On Set Dailies: WTF? (meaning “What’s the Future?”), and was the second in a series of discussions on the growing number of film and television productions that are employing dailies processing technologies on- or near-set and how that practice is impacting post-production services providers.
HPA President Leon Silverman moderated the panel, whose members included Larry Chernoff (CEO, MTI Film), Michael Cioni (CEO Light Iron), Steven Poster, ASC (Cinematographer and President, International Cinematographers Guild Local 600), Tom Vice (Vice President/General Manager, nextLAB, FotoKem), David Waters (Vice President of On Location Services, Technicolor) and Daniel Cahn, A.C.E. (President of the Motion Picture Editors Guild, IATSE Local 700).
Leading off the discussion, Chernoff cautioned that post-production decision makers ought to take a long view when assessing new technologies and methodologies. Technologies used in production today are likely to undergo radical change over five to ten years. The practice of processing dailies on sets could disappear if bandwidth limitations are overcome, making it possible to deliver media data to remote locations, quickly and securely.
Other speakers discussed the centralization of post-production facilities, the importance of educating clients and facility sales personnel on new technologies, and how changes to production workflows are impacting cinematographers, editors and other production personnel.
Chernoff says the panel did a good job in examining an issue that has the potential to impact post-production bottom lines, but he notes that post professionals have a long history of rising to such challenges. “Facilities have proven over the last 35 years that they understand workflow limitations,” he observes, “and they drive the solutions.”